Experience Design

Experience design taps into a range of skills to create a holistic brand experience. Much of the subtle design work can not be communicated well through photos, but it comes alive when a guest enters the experience.

Worked on a select team of art directors who created Target's yearly National Meeting - a stadium experience for 12,000+ attendees that included celebrity appearances, national music acts, Target team member performances, and executive messaging.
Select images from 2014 Target's National Meeting
Select images from 2013 Target's National Meeting
Lead art direction for the 2014 Target National Meeting walk-In experience which included twelve, live and pre-recorded video segments, multiple lighting looks, branded photo-ops for team members, and interactions with Target ambassadors and brand mascots.
Target National Meeting walk-In experience
Target National Meeting walk-In experience
Target National Meeting walk-In experience
Target National Meeting walk-In experience
Conceived and art directed small "surprise and delight" experience builds for Target team members to have their own photo-ops and share moments with friends. This build reflected Target's "exclusive artist" look and feel used in broadcast commercial spots for artists such as Shakira and Justin Timberlake.
Conceived and art directed small "surprise and delight" experience builds for Target team members to have their own photo-ops and share moments with friends. This build gave teams the opportunity to commemorate their experience at the 2014 Fall National Meeting (FNM) with a larger-than-life type lockup.
Art directed numerous smaller events including Target Race Team events and small footprint executive Q&A sessions
Target Race Team scenic build and stage setup
Target Race Team driver Scott Dixon participating in a game show I created for a Race Team sponsor event
Wide shot of Target Race Team event during an executive presentation
Co-art directed Target's 2014 Leadership Summit where top company executives discuss the company's strategic direciton
General session design for Target's Leadership Summit
Reception area for post meeting networking, food and drinks
Back to Top